Market Analytics: Become a Data-Driven Marketing Expert, Learn how to calculate market segments, create surveys, use pricing techniques, and forecast sales with Excel examples.
Created by Scandinavian Institute of Business Analytics
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What Will I Learn?
- Conduct market segmentation with 4 different techniques and find market segments for their product
- Create surveys and use survey responses in market analysis
- Set prices for products in the most profitable way using 11 pricing techniques
- Make financial analysis with NPV and IRR models
- Forecast sales predicting trends and seasonality effects
- Use Microsoft Excel at professional level
- Use IBM SPSS for automated market segmentation