Market Analytics: Become a Data-Driven Marketing Expert

Market Analytics: Become a Data-Driven Marketing Expert

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Market Analytics: Become a Data-Driven Marketing Expert

Market Analytics: Become a Data-Driven Marketing Expert, Learn how to calculate market segments, create surveys, use pricing techniques, and forecast sales with Excel examples.

Created by Scandinavian Institute of Business Analytics

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What Will I Learn?
  • Conduct market segmentation with 4 different techniques and find market segments for their product
  • Create surveys and use survey responses in market analysis
  • Set prices for products in the most profitable way using 11 pricing techniques
  • Make financial analysis with NPV and IRR models
  • Forecast sales predicting trends and seasonality effects
  • Use Microsoft Excel at professional level
  • Use IBM SPSS for automated market segmentation

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